From setup to campaign.
Prepare creative assets, targeting and budgets in a structured workflow. Review your settings, then publish to the advertising platform.
Standard ads + catalogue campaigns
ADVERTISING SOFTWARE + HUMAN EXPERTISE
Digital Advertising
& Marketing Services
Advertising campaign management and technology solutions for advertisers.
For marketing teams, brands and agencies.
Orcaura
OverviewCampaignsCreativesResources
DEMO WORKSPACEADVERTISING OPERATIONS
Your campaigns, in focus.
Campaign performanceCONVERSIONS / DAY
Start of periodEnd of period
AD SPEND$4,280
CONVERSIONS214
COST / CONVERSION$20.00
CAMPAIGNFORMATSTATUSCHANNEL
01Product discoveryStandard adsActiveSnapchat
02Catalogue collectionDynamic product adsActiveSnapchat
03Creative testingStandard adsDraftSnapchat
One operational workflow.Campaign managementPerformance analyticsConversion integrationsAgency services
THE ORCAURA PLATFORM
Your advertising.
Not another spreadsheet.
Orcaura is browser-based software for the everyday work behind digital campaigns. Connect authorised advertising accounts, organise launches and see the results in one workspace, with a current focus on Snapchat Ads.
See what deserves attention.
Review spend, clicks and available conversion metrics over your chosen period. Move from the account overview into individual campaigns and ads.
Account → campaign → ad
Keep the moving parts together.
Organise connected accounts and creative assets. Manage campaign status and budgets without treating every action as a separate project.
Accounts + assets + campaign controls
CONNECT THE OUTCOME
Clicks are only
part of the picture.
Connect conversion notifications from your tracking system with the selected Snapchat data source. Supported events and values bring business outcomes into advertising measurement.
Your tracker stays part of your setup. Supported connections are configured for your workflow; event delivery does not guarantee attribution or complete matching.
01 / YOUR TRACKERA conversion happensRegistration, purchase or supported event
02 / ORCAURAConnect the signalMap the event, value and destination
03 / SNAPCHATInform measurementSend to your configured data source
WHAT WE DO
Good tools matter.
So does who uses them.
ORCAURA provides digital advertising and campaign management services to corporate clients. We act as a partner between advertisers and third-party advertising platforms, planning, launching and managing advertising campaigns on our clients’ behalf and optimising performance across channels.
Advertising Campaign Management
End-to-end planning, launch, optimisation and reporting.
Digital Marketing Solutions
Performance-driven advertising across platforms, including Snapchat Ads.
Technology / SaaS Solutions for Advertisers
A platform to manage campaigns, connect advertising accounts and track performance in one place.
Analytics & Reporting
Conversion tracking and campaign performance insights.
HOW WE WORK
Your team. Our team.
Or a little of both.
Clients provide advertising budgets to ORCAURA. We manage and execute the campaigns, including the purchase of advertising services from third-party platforms, and report on results. We work on a software-only, managed-service, or combined basis.
For teams that run
their own advertising.
Use Orcaura with your own marketing team. You make the campaign decisions; we provide the agreed software access and support.
- Subscription-based software access
- Supported account and tracking connections
- Software configuration and support
For businesses that want
hands-on support.
Combine Orcaura’s tools with our agency team. We handle the agreed campaign work and use the platform to support operations and reporting.
- Campaign planning and setup
- Ongoing management and performance analysis
- Defined responsibilities and client reporting
FROM FIRST CONVERSATION TO CAMPAIGN
- 01
Talk through your goals.
Tell us about your business, current setup and the support you need.
- 02
Agree the scope.
Define access, services, responsibilities, fees and advertising budgets.
- 03
Connect and get to work.
Configure the supported accounts and integrations, then begin the agreed work.
ABOUT ORCAURA
Software and service.
One connected business.
Orcaura is the SaaS and marketing agency business of ORCAURA LIMITED, based in Cyprus. We bring advertising operations software and hands-on campaign services together for business clients.
Our focus is practical: helping marketing teams organise the work, understand their data and make informed campaign decisions. Clients can work with their own teams, engage our agency, or combine both.
Company detailsLET’S TALK ABOUT YOUR NEXT CAMPAIGN
Bring the ambition.
We’ll bring the tools.
Tell us what you’re working on.
We’ll discuss where Orcaura can help.